Interim Sales Manager – An Introduction
A Sales Manager is required to direct and oversee sales policies, objectives and initiatives. There is an additional requirement to set short and long term goals and measure the effectiveness of sales programs. An Interim Sales Manager needs to learn fast and work with your team.
It is likely that you will need them to recommend product or service enhancements. This will help you improve customer satisfaction and sales potential. Therefore being familiar with a variety of concepts, practices and procedures is essential.
Associate Member of the Institute of Interim Managers 
As an Associate Member of the Institute of Interim Managers (AIIM) my experience has been externally validated. My personal focus on Sales and Marketing for over 25 years ensures Wyndham Software are a safe pair of hands for your Interim Sales Manager needs.
My Validated Relevant Experience
Group Sales Coordinator – Retail & Events Industry
This Interim Sales Manager role was working with a company in a period of Structural Change, which started during the first Covid lockdown in 2020. Assisting from a sales perspective to bring 2 complimentary businesses together (Retail & Events and Print Finishing).
As a result of this Interim Sales Manager placement our customer saw contracts worth over £1m put in place with a number of Commercial Clients. New product offerings were developed and a new sales, predictable sales process implemented.
Sales and Marketing Manager – Direct Marketing Industry
This long term employed role started with the challenge of restarting growth for a Direct Mail Marketing company. During the previous 3 years growth had stalled and the company had stagnated.
During the following 3 years the business grew by 250% whilst increasing margin. This was as a result of some changes in the sales process and improvements made to forecasting techniques. In addition, there was additional training and assistance for the sales team, giving them confidence to win orders.
UK Sales Manager – Legal Software
Taking a new product to market is often a challenge in itself, in this instance it was additionally hard as the target market was the legal industry. During this 18 month period we were able to put in place an order book of recurring subscription sales.
Upon completion of our Interim Sales Manager contract our customer had recruited a market leading Sales and Marketing team. The result of which has been a doubling of business partially as a result of the additional pipeline we put in place.
Sales Manager – Content Management & Workflow Software
Entering a completely new complimentary market can be tough. It can be especially tough when the market you are moving into is already saturated. This business required a 12 month injection of specialist knowledge to enable them to become the thought leader in this particular field.
As Interim Sales Manager, we put in place all of the relationships required to enable them to expand naturally into this new industry. As a result we also closed over £500k of new business in 12 months. Additionally we created a pipeline worth over £1m which we handed over to their sales team when our contract ended.
Sales Manager – Document Management
The challenge here was to double the size of a Document Management business, which we achieved. We did this by increasing the value of the products, services and solutions on offer as well as taking solutions online.
Repeatable, long term contracts we put in place and training and assistance given to the sales team. Ensuring that they were confident in the new solutions and cross selling services from the whole product suite.
Sales Qualifications and Memberships
Associate Member of the Institute of Interim Managers (AIIM)