Interim Marketing Manager – An Introduction
Marketing is a very diverse role within most businesses. As a result an Interim Marketing Manager will need to have a wide range of skills. In the modern world both Digital Marketing and Direct Marketing are strategically important. Typically an Interim Marketing Manager can be tasked with activities which include:
- Website Management
- Social Media Management
- Copywriting and Content Management
- Data Analytics
- PR and Corporate Communications
There are many more functions that an Interim Marketing Manager could be asked to undertake. So having a broad knowledge base across both Digital Marketing and Direct Marketing is important.
Associate Member of the Institute of Interim Managers 
As an Associate Member of the Institute of Interim Managers (AIIM) my experience has been externally validated. My personal focus on Sales and Marketing for over 25 years ensures Wyndham Software is an excellent fit for Interim Marketing Manager roles.
My Validated Relevant Experience
Interim CEO – Charitable Leisure Trust
This role started due to the Covid-19 lockdown starting in March 2020. All leisure providers in the UK were asked to close. Without intervention this leisure trust would not have been in a financial position to reopen.
There was a clear need to communicate with both members and staff. With the aim to ensure that the Charity could continue to trade. As you would expect from a Marketing Manager the following methods were optimised.
- Direct Marketing and Digital Marketing formed the basis of communication with members. As a result of well worded and timed communications 35% of members continued to pay in full throughout lockdown.
- Digital Communications were used to communicate with Staff. These regular communications reassured them of the security of their jobs. Staff retention rates were high, as a result there was no skills shortage on reopening.
- As you would expect from a Marketing Manager, Direct Marketing and Digital Marketing was then used as a joined up strategy. With the result that membership numbers bounced back faster than most within the leisure industry.
Whilst being a wide ranging role, this Marketing Strategy ensured the long term survival of the charity. Creating a robust model which continues through tough Covid trading environments.
Sales and Marketing Manager – Direct Marketing
In a saturated market create a content marketing strategy which engaged potential customers. This role used multi channel communications to communicate knowledge. Monthly blog writing and Digital Marketing used consistently throughout a 6 year period.
Corporate sales trebled in three years and customer churn rate reduced.
Marketing Qualifications & Memberships
Level 7 CPD Diploma in Marketing
Associate Member of the Institute of Interim Managers (AIIM)